Brand collaborations on Instagram are quickly becoming one of the more popular ways to grow your following and promote your brand online.
To not be confused with influencer partnerships, brand collaborations see two ( or more!) brands synergy to generate a product offering that works across their combined audiences.
The end result? a super-engaging campaign that doesnвЂ™t blow the spending plan!
We asked Jessica Ruhfus, Founder & CEO Collabosaurus , a matchmaking platform for brands seeking to collaborate, to generally share her industry insights. HereвЂ™s everything there was to understand about brand x brand name collaborations on Instagram
What are Brand Collaborations on Instagram?
The word вЂcollaborationвЂ™ gets tossed around a complet lot вЂ” so itвЂ™s all t simple for brands and companies to have confused whenever a collaboration opportunity hits.
From interior team collaborations to influencer collaborations, to product sales meetings hiding beneath the guise of вЂhey, want to collab?вЂ™ вЂ” combining forces on projects is without question a strategy that is go-to. However the new solution to promote your brand on the web is with brand name x brand collaborations.
Brand x brand collaborations are whenever two or maybe more companies synergy, produce one thing exclusive and unique for the campaign, and help one another grow along the way.
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