The web dating business is worth more than Р’Р€2bn a year worldwide and niche targeting is helping businesses meet customer needs with many people looking for a partner preferring to search online than in a bar or club.
Among the fastest growing internet dating companies is worldwide Personals, located in Windsor, that was put up eight years back.
It presently employs 100 staff and contains 14 web sites including simply Widower Dating and simply Divorced Singles which cater for really certain areas.
But 85% of worldwide Personals’ earnings is from offering pc pc computer computer software for any other individuals to host their very own rebranded web web sites – referred to as “white-label” sites.
“we offer the technology, customer support and database for any other brands to place their label about it and market it to customers,” says creator Ross Williams.
” In the final eight years, we went from the ground upwards to Р’Р€30m a year in profits.”
It really is a good money-spinner for international Personals because they just take 50 % of any income produced by the white-label web internet internet web sites.
The solution is employed by people who desire to put up a business that is dating additionally by a number of news organizations due to their connected online dating sites like FHM, Bizarre and Maxim mags. As a whole it hosts 6,000 white-label websites.
But industry insiders point out the disadvantage.
Marc Leznick, whom runs internet dating seminars for the industry, identifies prospective downsides: “There are two main things. Number 1, i am sharing the income. And today, let’s imagine, three to four years pass and I also would you like to offer ecommerce. Dozens of users will be the worth of this company, but I do not obtain them – the white-label host does.”